Your clients will usually want to get the "best bang for the buck". This does not mean they want to hire the cheapest option, but rather that they want to optimize the value they get for their budget.

This talk introduces the concept of Total Cost of Ownership (TCO) - the single metric that lets you consistently provide an optimal solution for your client.

During this session, we'll discuss how you can use it to establish a consistently reliable framework for producing estimates that leave your clients satisfied even after the delivery.

We'll also dive deeper into what the specific requirements are that need to be considered for the TCO to be relevant and how they interrelate in a software construction project.